SMOOTHING AND STRAIGHTENING SYSTEM: Hair with intense shine, naturalness, balance and no frizz are some of the many benefits of Pérola Negra Gold Therapy Hair Professional. THIS PRODUCT PROVIDES MOISTURE TO THE HAIR STRANDS AND VOLUME REDUCTION. It is enriched with a Blend of oils based on Argan, Ojon, Macadamia, and Tucumã Butter, which hydrates the hair, forming a protective film and returning the moisture to the hair strands. HOW DOES IT WORK? As a natural building block of healthy hair, Keratin has the power to immediately restore the damage and help you achieve a sleek, good-looking, salon-fresh style. Over time, keratin deficiency leads to brittleness and leaves your hair open to ongoing damage and breakage. Restoring keratin levels and allowing keratin to be re-sealed into the hair’s structure supports your hair’s protective coating and health.THE KERATIN PROMOTES THE IMMEDIATE RECOVERY OF THE HAIR FIBER. KERATIN STRAIGHTENING: THE POWER OF KERATIN TO OFFER THE BEST AND MOST COMPLETE HAIR REGENERATION. Our hair straightening formula is designed to bring back your hair’s natural shine, strength, and beauty. Restoring depleted keratin levels revitalizes your hair’s appearance and transforms dry, damaged curls into the luxurious, amazing hair you’ve been dreaming of. Pérola Negra Gold Therapy uses NO formaldehyde. THIS STRAIGHTENING PROCEDURE ALLOWS YOUR HAIR TO MAKE UP FOR THE LOST NATURAL KERATIN AS A NATIVE PROTEIN FOR THE HAIR. To improve the condition of hair and give it back its strength and luster, Brazil developed a new product called Brazilian Keratin. This unique component not only makes hair even but also penetrates the hair structure, regenerates, restores, fills cavities, and fixes damage. It also saturates it with microelements, seals split ends and moisturizes. BRAZILIAN KERATIN STRAIGHTENING IS THE BEST STRAIGHTENING OPTION FOR HAIR. It is a unique technology for smoothing curls with a long-lasting effect and an innovative procedure for all hair types. Deep effective restoration at the molecular level and straightening of hair without damaging its structure. The trend for perfectly smooth, well-groomed, and shiny hair has made Brazilian hair straightening mega-popular.