[KIND TO HAIR INGREDIENTS] The ingredients used in this hair color are kind to your hair, leaving it healthy and nourished. [STRIKING PERMANENT COLOUR] Achieve a striking permanent color with this hair product, allowing you to express yourself and stand out from the crowd. [AMMONIA FREE] The Permanent Colour 9.0 and Icy Shade Shot 5-9 is ammonia free, making it gentle on your hair and scalp. [100% GREY COVERAGE] This hair color provides 100% grey coverage, ensuring that your hair looks natural and flawless. [SHINE COMPLEX] The Permanent Colour 9.0 and Icy Shade Shot 5-9 is formulated with a shine complex that leaves your hair looking glossy and vibrant.