The statistics are remarkablenine out of ten pregnant women develop stretch marks at some point in their pregnancy. Some women notice them as early as their first trimester while others not until the end of their pregnancy. And stretch marks are not just limited to the belly where the baby is growing. Thighs, hips, breasts, and buttocks can all show signs of stretching. The cause The collagen and elastin fibers that keep your skin firm and tight stretch and tear due to the pregnancy hormones and the pressure on your body from the rapid weight gain. While you cant prevent stretch marks, you can help reduce their appearance with the support from Palmer's Cocoa Butter Formula. The Palmer's Complete Stretch Mark Care kit is a pregnancy must have designed specifically for maternity skincare, as it includes a stretch mark cream, a stretch mark lotion, a stretch mark tummy butter, and a skin therapy body oil for stretchmarks and scars. This baby registry gift for a new mom or for yourself is safe to use while pregnant and helps reduce stretch marks as you and your baby grow.