HOW TO USE: apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly after shampooing, follow with a volumizing conditioner to keep your locks looking thick, full, shiny, smooth, and healthier than ever. FULL AND SHINY: after just one use, strands feel thicker and look fuller this shampoo helps to thicken and texturize any hair type immerse your skinny strands in this super volumizing formula to create fuller looking, shiny hair beauty, pure and simple. PLUMP IT UP: the nutrient-rich, plump-it-up power of this haircare infused with ProVitamin B7 biotin and collagen helps give each strand of hair a beautiful boost, this dynamic duo will leave your hair feeling thicker, fuller, and looking oh, so healthy. BIOTIN FOR THE WIN: Biotin, aka vitamin B7, is crucial for skin, nail, and hair health. We paired it with Collagen, a protein known to be rich in amino acids, to make a beauty power blend that nourishes hair and helps deliver a full, healthy look. LIGHTWEIGHT CLEANSING Extra body doesn't mean extra weight with this thickening shampoo. It's an astonishingly lightweight blend that delivers deep clean, bold body, and incredible volume. EXTRA STRENGTH FOR EXTRA VOLUME OGX Extra Strength Biotin Collagen Shampoo is a volume-creating powerhouse with an extra helping of vitamins and proteins to pump up fine strands.