Erich 'Pacinos' Roa is a celebrity barber and entrepreneur who has made a name for himself in the world of men's grooming. With over 20 years of experience in the industry, Pacinos has become known for his signature haircuts and styling techniques that have been embraced by men all over the world. In addition to running his own barber shops and training programs, Pacinos developed his own brand of men's grooming products, Pacinos Signature Line.