LET'S DO THINGS OUR OUAI. OUAI is a breath of "fresh hair" in the beauty and wellness world. It's here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well. THE PAIR FOR THICK HAIR. Give thick and thirsty hair a double dose of hydration with this moisture-rich duo that cleanses, prevents breakage, and tames frizz and flyaways. For best results, section hair before lathering OUAI Thick Shampoo with lukewarm water. Rinse, squeeze out excess water, then apply OUAI Thick Conditioner, using a wide-tooth comb to detangle along the way. Rinse with cold water to close the hair cuticle and add shine. OUAI TREATMENT MASQUE. What it is: This mask leaves strands incredibly soft, smooth and shiny after just one treatment. Key Benefits: Helps restore dry, damaged hair. Strengthens hair with proteins. Helps seal split ends. How to use: After cleansing, remove excess water form hair. Apply a quarter size amount starting from the ends and working to the roots. Comb product through with fingers or wide toothed comb. Chill out for 5 minutes then rinse with cool water. EFFORTLESS BEAUTY AT YOUR FINGERTIPS. Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the 'Gram without the glam squad. GLOW FROM HEAD TO TOE. The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI's line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs.

OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. OUAI TREATMENT MASQUE. A rich and effective mask that will leave hair feeling smoother, softer and stronger after just one treatment. It heals split ends and makes hair more resistant to future damage. LIKE A VIRGIN HAIR. Whether you've got straight, wavy, curly or coiled hair, the Treatment Masque repairs it all. Apply evenly on all hair and comb through with fingers. Leave on for up to ten minutes and rinse. Use daily for super coarse or dry hair. OUAI THICK CONDITIONER. Want to get rich quick? This moisture-rich conditioner adds deep hydration and slip for a seamless detangle, leaving hair frizz-free, smooth, and OUAI more manageable. So, you can cancel that blowout appointment. OUAI THICK SHAMPOO. Been dreading this all week? OUAI Thick Shampoo is a rich, moisturizing shampoo that intensely hydrates, strengthens, and detangles thick, dry hair while smoothing frizz and flyaways. Made with keratin, marshmallow root, shea butter, and avocado oil to cleanse without stripping, leaving hair with a smooth, healthy finish. OUAI THICK SHAMPOO + CONDITIONER + TREATMENT MASQUE. Take your self-care days to the next level. This trio includes OUAI Thick shampoo to cleanse hair, OUAI Thick Conditioner to nourish hair and prime for OUAI Treatment Masque which gives your hair an added boost of sleekness and shine. Go ahead and treat yourself with this exclusive selection of OUAI products and get the glow up you deserve.

GTIN: 815402029074. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Scent: Fresh. Hair Type: All,Straight. Brand: OUAI. Item Form: Cream. Product Benefits: Detangle,Hydrating,Moisturizing,Nourishing,Shine,Smoothening,Softening,Split Ends,Strengthens. : B09JGSPXW2. Manufacturer: OUAI. UPC: 815402029074. Package Dimensions: 9.02 x 5.08 x 3.66 inches; 2.23 Pounds.