Carob Powder by OliveNation is made from carob beans and is an alternative to cocoa powder. It's also known as carob flour. Since carob doesn't contain caffeine or theobromine like chocolate does, carob is great for people who are sensitive to stimulants. Even though Carob Powder looks like cocoa powder, it doesn't taste the same. Carob Powder has an earthy caramel-like flavor. It's naturally sweet, while cocoa powder is unsweetened. You can substitute Carob Powder one for one in recipes calling for cocoa powder. Remember that carob is different than cocoa and is slightly sweet. Depending on taste preferences, you may need to reduce the amount of sugar in a recipe. Try making carob cake, carob brownies, hot carob (a sub for hot chocolate), and other delicious desserts and beverages. You can also reduce the cocoa powder in a recipe by replacing half of it with Carob Powder.