Fine lines and wrinkles It is never too early to start preventing them, it is never too late to start reducing them With Olay’s Niacinamide 24 + Vitamin E face cream moisturiser skin is smoother and appears rejuvinated after only one day; in 2 weeks, fine lines and wrinkles appear reduced and skin is visibly firmer. This formula contains Olay's highest ever concentration of 99 Percent pure Niacinamide, capable of penetrating up to 10 layers deep to help activate surface cell renewal. Vitamin E acts as a proven antioxidant that helps combat free radical damage and keep the skin looking youthful. Experience the age defying power of Olay Niacinamide 24 + Vitamin E. INGREDIENTS Aqua, Glycerin, Niacinamide, Isohexadecane, Dimethicone, Isopropyl Isostearate, Stearyl Alcohol, Polyacrylamide, Tocopheryl Acetate, Panthenol, Caprylyl Glycol, Zea Mays Starch, Dimethiconol, 1,2-Hexanediol, Ethylhexylglycerin, Laureth-7, Cetearyl Glucoside, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Cetyl Alcohol, Behenyl Alcohol, Arachidyl Alcohol, Disodium EDTA, PEG-100 Stearate, Ammonium Polyacrylate, Titanium Dioxide, C13-14 Alkane, Phenoxyethanol, Parfum SAFETY WARNING Avoid contact with eyes. If eye contact occurs, rinse with water. MANUFACTURER CONTACT INFORMATION Procter & Gamble UK, Weybridge, Surrey, KT13 0XP See moreDermatologist and Clinically Tested. Penetrates deep in the skin surface to help activate cell renewal. After 14 days, skin is visibly firmer and fine lines and wrinkles appear reduced. Skin is smoother and appears rejuvenated in 1 day. Day Face Cream With 99 Percent Pure Niacinamide and Vitamin E.