We’re stylist-founded and on a mission to trailblaze originality.

Hey beautiful! We’re inspired by originality, and it shows up in all we do, from how we make and package our products to the real, diverse and photoshop-free passion-fueled people who rep our brand.

WHAT WE STAND FOR

We ensure to find out what you love about you, so we can use our science to help you love it even more.

We strive to curate experience using only high quality and effective ingredients.

We ensure to champion inclusivity by celebrating, hiring and building products for all ethnicities, genders, ages and styles.

INSPIRED BY EXPERIENCE. BACKED BY SCIENCE.

We want you to want to wash and style your hair, whether you’re watching your curls spring into place or the smell of coconut and vanilla are transporting you to the ocean-side.

Our team of scientists constantly evolve our formulas to bring a spa-quality experience coupled with salon-quality safety and ingredient standards.