Isn’t it messy to insert a tampon without an applicator?

A finger pocket at the base of the tampon helps protect your fingertip. After you unwrap the o.b. tampon, pull the string to widen the base and put your finger in the newly created indentation. As you insert the tampon, your fingertip remains covered by this pocket of cotton-like fibers. Since there's no applicator between you and the tampon, the o.b. tampon begins to absorb as you insert it. And there's no messy applicator to deal with.

Is it really comfortable without an applicator?

Most applicators are designed straight even though the vagina is naturally curved. Fingertip insertion allows you to follow the natural curve of the vaginal canal and insert the tampon where it is most comfortable for your body. Once you try it a few times, you’ll be surprised at your instinctive ability to know where to place the tampon.

Do I need to lubricate the tampon?

Usually no, by using the right absorbency for your menstrual flow, this make insertion easier. For example, you may wish to use higher absorbency tampons when your menstrual flow is heavy and then switch to a lower absorbency tampon on lighter days. If you want to use a lubricant, we suggest applying a very small amount of water-soluble lubricant only on the tampon tip. Too much lubrication will interfere with the absorbency of the tampon. Do not use petroleum jelly or other lotions and creams not intended for vaginal use.