HIGH QUALITY INGREDIENTS: This Novex Leave In Product and all Novex products use high quality ingredients and are manufactured to the highest standards. This product has a large amount of natural non-animal derived keratin protein to rebuild your hair. This product is safe and gentle enough for daily use and is ideal for men or women. SMOOTHES AND STRAIGHTENS: This product goes into clean and damp hair and is blow dried directly into the hair. This essentially rebuilds the hair with heat and gives unsurpassed smoothness and shine to your hair. Use this product daily if you have dense, thick, curly, damaged, colored, bleached or chemically treated hair types. REBUILD AND REPAIR HAIR: The natural Keratin liquid in this formula targets damage and repair the cuticle layer of the hair. Body and luster are restored just like a in salon blowout service. The shine that comes with healthy hair returns every time you blow dry. This is a must for anyone that blow drys or flat irons regularly. PROTECTS AGAINST FRIZZ AND HUMIDITY: This product make a barrier against environmental damage as well as humidity. Humidity on smoothed hair will create frizz immediately and expose your damaged ends. This protect seal and humidity does not react with the hair as easily. HEAT PROTECTING ARMOR: This product is made to treat hair that is extremely damaged. This formula coats, seals, and deeply conditions the hair as well as adds vitamins and proteins to rebuild the hair shaft. This is the most extreme Heat Protecting Formula in the Novex Brazilian Keratin Line.