Bringing out the best in blondes. Enhance shine, reduce brass, and fight against unwanted yellow tones with Not Your Mother's Blonde Moment Purple Treatment Shampoo, and enjoy shinier and softer hair with Not Your Mother's Blonde Moment Purple Treatment Conditioner. Both formulated with violet rice extract, our purple shampoo gently cleanses and moisturizes hair while our conditioner nourishes and conditions hair, all while reducing brassiness and fighting against yellow tones to help maintain blonde hair color and highlights. Plus, its fruity floral fragrance will leave your hair smelling delicious. Safe for natural hair and color-treated hair, this shampoo and conditioner for blondes is made for all hair types, including straight hair, wavy hair, and curly hair. Made with good vibes only, our purple shampoo and conditioner is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan. Only use Blonde Moment Purple Treatment Shampoo 1-2 times a week in place of regular shampoo, lather and work into wet hair, and rinse thoroughly. Follow with Blonde Moment Purple Treatment Conditioner, apply generously and evenly to hair, work through to ends, leave on 2-3 minutes, and rinse thoroughly, Blondes, you were born to shine.NOT YOUR MOTHER'S HAIR PRODUCTS: Try other Not Your Mother's hair products like dry shampoo, stylers, hair treatments, and other shampoos and conditioners. USE TOGETHER: Only use Blonde Moment Purple Shampoo 1-2 times a week in place of regular shampoo, lather and work into wet hair, and rinse thoroughly; Follow with Blonde Moment Purple Conditioner, apply generously and evenly to hair, work through to ends, leave on 2-3 minutes, and rinse thoroughly. MADE WITH GOOD VIBES ONLY: Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan; Safe fornatural blonde hair, dyed blonde hair, and highlighted blonde hair. MADE WITH VIOLET RICE EXTRACT: Purple shampoo and conditioner infused with violet pigments that reduce brassiness and fight against yellow tones. PURPLE SHAMPOO AND CONDITIONER FOR BLONDE HAIR: Purple toning shampoo gently cleanses and moisturizes while dark violet pigments help tone and maintain your blonde hair color and blonde highlights; Purple toning conditioner gently nourishes and conditions while pastel violet pigments help tone and maintain your blonde hair color and blonde highlights; Fruity floral scent.GTIN: 688047134287. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Hair Type: Curly. Brand: Not Your Mother's. Item Form: Cream. Material Type Free: Paraben-free,Phthalate-free. Product Benefits: Anti-Breakage. : B084PHLKS7. Manufacturer: Demert Brands, Inc. UPC: 688047134287. Item model number: 13428. Product Dimensions: 4 x 3 x 8 inches; 8 Ounces.