Niacinamide Brightening Face Serum – give skin a boost with three skincare greats - vitamins A B C - in this antioxidant-rich serum formulated to achieve a radiant smooth skin tone. Featuring 12% Niacinamide a water-soluble vitamin B3 that works with natural substances in skin as well as pure vitamin C (ascorbyl glucoside) and A (retinyl palmitate) to help visibly reduce enlarged pores redness fine lines inflammation and dull skin. Clinically proven ingredients combine with anti-ageing Zinc (2%) to help balance sebum production creating a non-greasy hydrating serum. Active ingredients Niacinamide (vitamin B3) – a water-soluble vitamin that works with natural substances in your skin and is clinically proven to help reduce enlarged pores uneven skin tone fine lines and wrinkles and dullness. Also acts as a barrier for skin to help reduce impact of environmental damage as well as repair signs of past damage. Zinc PCA - the Zinc salt of pyrrolidone carboxylic acid. Can help control acne and decrease sebum secretion at the same time helping skin retain its humidity. Zinc PCA’s anti-aging benefits include helping to block destructive enzymes in skin which can cause wrinkles. Ascorbyl Glucoside – a stable form of vitamin C combined with glucose. When correctly absorbed by skin it breaks down to pure vitamin C and acts as an antioxidant helping skin look smoother brighter and younger. Works with vitamin B3 to improve uneven skin toner and blemishes. Retinyl Palmitate – the combination of retinyl (vitamin A) and the fatty acid palmitic acid works as an effective antioxidant when applied to skin. Retinyl palmitate is also found naturally in skin helping product from UV light exposure – although it doesn’t replace the need for sunscreen. Coco-Caprylate - Coco-caprylate is a skin-conditioning agent naturally derived from coconut oil to provide hydration and ease of product spreadability. As well as giving skincare products a light silky feel it can also penetrate the skin’s sur INGREDIENTS Aqua, Niacinamide, Coco-Caprylate, Glycerin, Zinc PCA, Avena Sativa (Oat) Kernel Flour, Phenoxyethanol, Polysorbate 20, Citric Acid, Xanthan Gum Ethylhexylglycerin, Sodium Gluconate, Sodium Hyaluronate, Ascorbyl Glucoside, Retinyl Palmitate ], Caprylic/Capric Triglyceride, Tocopherol DIRECTIONS Clean, wash face and pat dry face. Apply with fingertips morning and evening, before moisturiser. Patch test prior to regular use by applying to a small area for three days. Discontinue use if any irritation. See more

Regulates oil. The benefits of moisture retention aren’t just for those with dry skin types. Niacinimide can also help regulate the amount of oil the sebaceous glands produce and prevent your glands from going into overdrive. Minimizes pore appearance. Keeping skin smooth and moisturizedTrusted Source may have a secondary benefit — a natural reduction in pore size over time. Minimizes redness and blotchiness. Niacinamide reduces inflammationTrusted Source, which may help ease redness from eczema, acne, and other inflammatory skin conditions. Lipid barrier. Niacinamide can help your skin grow a ceramide (lipid) barrierTrusted Source, which can, in turn, helps retain moisture. This is beneficial for all skin types, especially if you have eczema or mature skin. Immunity. Niacinamide helps build keratinTrusted Source, a type of protein that keeps your skin firm and healthy. Niacinamide, also called nicotinamide, is a form of vitamin B3. It's found in many foods including meat, fish, milk, eggs, green vegetables, and cereals. Niacinamide is required for the function of fats and sugars in the body and to maintain healthy cells.