WHO WE ARE: Indy Beauty is short for independent beauty – we believe that beauty should be on your terms - taking care of yourself in a way that makes you feel good, inside and out. Our 100% vegan beauty products are carefully developed to give results and offer an affordable, fun and fuss-free way to enhance YOU. Our colour-coded ranges make it easy to find the perfect products for your skin type. With Indy Beauty, taking care of your skin has never been more personalised or playful. VEGAN, HIGH-QUALITY SKINCARE MADE IN SWEDEN: More than just a beauty brand, we're on a mission to promote self-love and inclusion in everything we do. We are inspired by your feedback, letting it guide us in developing new products and initiatives that make the world a kinder place. Join us in making the world a more beautiful and accepting place, one act of kindness at a time! We believe in the power of together. That together we can make a difference; making beauty feel good. HOW TO USE INDY BEAUTY PORE-MINIMISING SERUM: For glowing results, massage the serum into cleansed skin, before applying moisturiser. The serum can be used alone or under makeup. Wear with sunscreen during the day. TIGHTENED PORES & EVEN SKIN TONE: We recommend using our face serum daily, the product is best suited for combination or oily skin with enlarged pores and/or uneven skintone. Our niacinamide and zinc formula makes the skin feel cleaner, with a more even tone and extra glow. CLARIFYING NIACINAMIDE SERUM WITH ZINC & WILLOW BARK EXTRACT: Our face serum contains ingredients that are a natural source of beta hydroxy acid, or BHA. The formula increases the skin’s elasticity, minimises enlarged pores and helps balance the production of sebum, all while strengthening the skin barrier and protecting the skin from irritants.