Nexxus has progressed Colour Assure, one of its top-selling collections, to incorporate teachings from science and nature and introduce new products – with a new look – to help extend colour vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of colour loss and dullness happens the moment hair is coloured. Our scientists have developed a one-of-a-kind ProteinFusion blend with Elastin Protein and Quinoa to create Colour Assure formulas that result in long-lasting colour vibrancy for up to 40 washes. Explore the Colour Assure range and our new formats that create an optimal regimen for coloured hair care, making it easier for you to help keep your colour looking vibrant for longer. This haircare range includes a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to provide excellent hair treatment. For best results, start with Colour Assure Purple Shampoo. Then apply our Colour Assure Purple Conditioner, spread through hair and rinse thoroughly.

Nexxus Blonde Assure Purple Shampoo and Conditoner use our unique PROTEINFUSION blend of keratin and violet pigments to correct brassy tones and enrich blonde hair. How to use shampoo: Use between regular shampoos. Apply the color-toning purple shampoo to wet hair, leave for a few minutes and rinse. How to use conditioner: Apply to clean hair and rinse. Custom crafted for bleached hair, platinum hair, or silver hair, Nexxus Blonde Assure Purple Treatment Shampoo can be used as a system with Nexxus Blonde Assure Purple Conditioner. Developed by Nexxus New York blonde color specialists, Nexxus Blonde Assure Purple Shampoo and Conditioner combines Keratin Protein with Violet Pigments that can balance brassy tones. Nexxus Blonde Assure Purple Conditioner for Blonde Hair, Silver Hair, Brassy Hair soothes brassiness from bleach and hair color products. Nexus Blonde Assure Purple Shampoo is designed to enrich and tone your bleached hair, platinum hair, silver hair, or to remove brassiness.