Enrich and tone your bleached hair, platinum hair, or silver hair with Nexxus Blonde Assure Purple Shampoo and Conditioner. This Shampoo & Conditioner is formulated with PROTEINFUSION BLEND, with keratin protein and violet pigments, to tone down brassiness, strengthen hair, and keep colored hair vibrant in between washes. Nexxus Purple Shampoo and Conditioner for blonde hair helps replenish and repair hair, leaving your dyed hair looking smooth, soft, and healthy-looking after every wash. Use this color shampoo and conditioner for colored or natural blonde hair in between your Color Assure Shampoo and Conditioner routine to maintain the peak perfection of your blonde strands in between salon visits. STEP 1: Cleanse hair with Nexxus Blonde Assure Purple Shampoo. Apply the color-toning hair shampoo to wet hair, experiencing the creamy lather before rinsing. STEP 2: Seal vibrancy with Nexxus Blonde Assure Purple Conditioner –leave a few minutes and rinse. Nexxus continues to pioneer and innovate, creating salon crafted hair care that eclipses expectations and delivers extraordinary results, using cutting-edge science, inspired by nature’s most powerful ingredients. Only Nexxus uses advanced research into proteins to identify the precise solutions your hair needs to achieve superior salon quality result. Once these specific protein formulations are developed, our hair care products work to restore and replenish every hair type.HAIR CARE EXPERTS: Our experts translate latest trends and technologies, like Blonde Assure Shampoo & Conditioner, into innovative products and ingredients to deliver visible, salon quality results. REPLENISH & REPAIR HAIR: Nexxus Purple Shampoo and Conditioner helps replenish and repair hair, leaving your dyed hair looking smooth, soft, and healthy-looking after every wash. SEE THE SCIENCE: This color shampoo and conditioner, with keratin protein and violet pigments, is scientifically proven to enrich hair color after repeat washes. SHAMPOO & CONDITIONER FOR VIBRANT BLONDE, BLEACHED & SILVER HAIR: Our color-toning purple shampoo and conditioner helps to keep your blonde strands at their vibrant best in-between salon visits. DEVELOPED BY NEXXUS, NEW YORK BLONDE COLOR SPECIALISTS: This keratin protein shampoo and conditioner was developed with PROTEINFUSION and violet pigments to strengthen and keep colored hair vibrant. ENRICH AND BALANCE: Nexxus Blonde Assure Purple Shampoo and Conditioner for blonde, silver, or platinum hair is formulated to help balance brassy tones and enrich color.Best Sellers Rank: See Top 100 in Beauty & Personal Care. Scent: Unscented. Hair Type: Normal. Brand: Nexxus. Item Form: Cream. Product Benefits: Smoothening,Soothing,Revitalizing,Shine,Moisturizing,Repairing,Brighten,Long-lasting,Replenishing. Country of Origin: USA. : B09MRNFDYX. Manufacturer: Unilever. Item model number: 10605592007696. Product Dimensions: 8.5 x 3 x 2 inches; 10 Ounces.