From Norway, The Land Of Extremes

For generations, Norwegian fishermen have been pulling cod, herring, and mackerel from the ocean deep, while facing some of the harshest, coldest, most extreme weather on Earth. Under these conditions, a powerful, glycerin-rich hand cream formula that heals and protects their intensely dry, chapped hands came about.

Fast forward to 1969

A Norwegian salesman calls on Lloyd Cotsen, president of Neutrogena, to promote the traditional hand healing recipe of the arctic fishermen. He left a jar for Mr. Cotsen to try. Few months later, Mr. Cotsen was cleaning the factory’s gigantic soap vats. The chemicals left his hands painfully raw and cracked. On a whim, Mr. Cotsen gave the jar from Norway a try. Just a dab of this highly concentrated hand cream provided immediate relief, and another Neutrogena legacy was born.