What is a serum?

Serums are highly concentrated formulations designed to penetrate quickly and deeply into the skin and address common causes of aging and skin damage.

What is the difference between a serum and a moisturizer?

Face serums typically have a thinner consistency than creams and lotions. Serums also absorb into skin quickly, delivering beneficial nutrients and hydration at the cellular level.

When should I apply a serum?

Serums are typically applied to skin after cleansing and toning (morning and evening), but before moisturizing.