My grandmother used to manage and own a health food store back in the day. She's always been into healthy eating and living. Any orange-colored fruits and veggies are great for you, but if you cannot eat some for whatever reason, then this soft gel is for you. It has 25K IU's and will do the trick." Packed with 25,000 IU per serving, Natures Life Beta Carotene is converted to Vitamin A which can help to maintain healthy skin and eyes. A powerful antioxidant, Beta Carotene also provides nutritive support for healthy immune function. Thats a big delivery on health for such a small package. Our potent Beta Carotene comes in convenient, easy to swallow, softgel capsules. Furthermore, Natures Life guarantees that NO ingredients other than those listed on this label have been added to this product. Each of our products meet stringent Quality Assurance Procedures as well as Good Manufacturing Practices. Since 1970 Natures Life has been providing high quality supplements that were proud to stand behind. We are committed to the wellbeing of our customers and everything we do is focused on helping our users achieve their optimal health. Additionally, you can purchase worry free with our 60-day Money Back Guarantee! Natures Life wants to help you achieve your healthiest life! Order your bottle of Beta Carotene 25,000 IU today and feel all the benefits it has to offer!