Science behind this product:Alpha Arbutin has a similar structure as tyrosine (a nonessential amino acid that binds with tyrosinase to catalyze melanin synthesis). Due to its perfect affinity for active sites of tyrosinase Alpha Arbutin blocks tyrosine. It is thereby inhibiting melanin production without affecting cell viability, unlike Kojic Acid, which decreases tyrosine production and can be cytotoxic. Alpha Arbutin present in this serum has a very low IC50 value (IC50 is a measure of the potency of the compound in inhibiting a biochemical function. Low value means even less concentration of active is effective and more potent). It is scientifically proven to show effects even at lower concentrations. Also, every Arbutin is not the same. Beta Arbutin, commonly used in Arbutin serums, is cheap and less effective. According to the AAD, when you stop what is causing dark spots and protect your skin from damage by UV rays, then fading is effective and fast. This serum exhibits both antipigmentation and antitanning after UV exposure, resulting in an even bright skin tone. However, it is not meant for use as a fairness treatment or sunblock.

FOR ALL SKIN TYPES: Alpha Arbutin is suitable for all skin type. With added Hyaluronic acid and Aloe Vera it is suitable for dry or sensitive skin as well. CLEAN TRANSPARENT BEAUTY: This serum is (i) Fragrancefree (ii) Siliconesfree (iii) Sulfatesfree (iv) Parabensfree (v) Essential Oilsfree and (vi) Dyesfree. Also, it is noncomedogenic, oilfree, and hypoallergenic. Formulated at pH 4.7 5.2 with key ingredient sourced from leading global supplier Royal DSM, Netherlands. EFFECTIVE SAFE DePIGMENTATION SERUM: It is one of safest and effective skin lightening active compared to other actives such as Kojic Acid used in traditional pigmentation removal cream. It inhibits melanin production without causing cell cytotoxicity thus is safe to be used as antipigmentation daily serum for longer durations unlike other skin lightening or brightening ingredients. REDUCES TANNING SPOTS: Reduces dark spots, acne marks (or pimple marks), resulting in even skin tone. Alpha Arbutin added in this serum by DSM is proven to reduce tanning after UV exposure. A regular use of this serum can help in reducing skin tan, dark spots photo damage along with broad spectrum sunscreen. LIGHTWEIGHT ANTI PIGMENTATION SERUM: Alpha Arbutin added in this de pigmentation serum is one of the advanced skin lightening ingredient that is clinically proven to reduce hyperpigmentation blemishes.This serum is lighter than traditional pigmentation removal creams thus absorbs quickly leaving no sticky residue. It is safe to be used daily as an antipigmentation serum.