WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. TIPS & TRICKS: Shake well. Starting at your eye's inner corner, trace your lash line with this smudge free liquid liner, sticking as close to your lashes as you can. Keep things thin and defined by drawing with the tip, or go bold by using the side of the liner tip. When it's time to come clean, remove product with an oil-based eye makeup remover. CRUELTY-FREE BEAUTY: This makeup product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free. Nothing with fur, fin or feathers was hurt to make this beauty essential. This product is 100% vegan. 17H WEAR EYELINER: Our matte liquid eyeliner puts in work: You can expect it to deliver full color for up to 17 hours. Thanks to its long-wearing and water-resistant formula, Stay Put won't budge or smudge, even with sweat or humidity. No need for a mirror check -- your liquid liner stays on point for a full day and beyond. Available in four versatile and statement-making shades. LIQUID EYELINER: Want your eyes to turn heads? Our smudge proof eyeliner is powerfully pigmented and matte to the max. This water resistant liquid eyeliner glides on luxuriously and dries quickly -- making captivating looks a cinch to create.