WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. TIPS & TRICKS: For best results, apply the brow gel following the direction your hairs grow. Use with our other Stay Put brow products to complete your ultimate brow look. VEGAN, CRUELTY-FREE BEAUTY: This vegan, pigment-rich gel is designed with fibers to cling to skin and hair for soft, fuller-looking brows that won't smudge. Never tested on animals. AVAILABLE IN 5 SHADES: Choose from 5 different shades ranging from Taupe to Dark Brown to find the one that best matches the color of your eyebrows and enhances their natural shape & thickness. BROW GEL THAT STAYS PUT: Milani's Stay Put Brow Shaping Gel is made with a pigment-rich formula that holds eyebrow hair in place all day without smudging. Enjoy up to 12-hours of smudge-free, water-resistant wear that does not feel sticky or stiff.