Universally Flattering - created by black women, celebrating all hues. Mented products are guaranteed to flatter any complexion of any hue. Cruelty Free Lip Stick - Going cruelty-free is better for you and for the planet. Our lipstick did not undergo animal testing. This is not only good for the animals but also for your overall health. Vegan Make Up - The products you apply on your face have a direct impact on your skin so it is important to check the ingredients. Our lipstick is vegan and paraben free meaning you are safe from harmful synthetic ingredients and makeup preservatives. Long Lasting Liquid Lipstick - Unlike typical makeup that tends to dry on your lips, Mented lipstick has a smooth matte finish that is lightweight and non-drying. This moisturizing lipstick is easy to apply and glides right on to condition your lips. Full Coverage Nude Lipstick - Looking for the perfect pink for darker lips? Nude LaLa is the perfect nude pink lipstick for you. Its brown-and-pink blend provides a full coverage nude for women of different hues.