About Max Factor

Max Factor is born in Lodz, Russia on 5th August. He begins his journey to define glamour through the decades, with his own hair and beauty goods in Razan, Russia. Max Factor introduces the Colour Harmony principle of make-up. A term still used today, make-up shades were coordinated to complement a women’s natural complexion, eye, and hair colouring. Lip Pomade, later called lip gloss, is created by Max Factor to provide a glamorous, glossy appearance to movie actresses' lips on film. To help solve the Color Harmony problems created by Jean’s light hair colour, Max Factor develops several new make-up shades. Max Factor introduces Glossfinity: Max Factor’s latest nail collection offering a glossy long-wear nail finish. The vibrant palette consists of 26 signature shades: from the cool and sophisticated tones to the more dramatic and bright.