Max Factor Colour Elixir Soft Matte 040 Soft Berry 4 ml

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Max Factor Colour Elixir Soft Matte 040 Soft Berry 4 ml

Regular Price: US$29.99

Special Price US$19.99

Availability: In stock

Supplier: Max Factor

Category: Beauty & Personal Care Makeup Lips Lipsticks

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US$74.97

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About us

In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era's most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women. Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor's expertise quickly spread and he was soon working with Hollywood's leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it "make-up" – a phrase he coined. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.

Max Factor Colour Elixir Soft Matte 040 Soft Berry 4 ml

This is an ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with lips and blur any imperfections.

You no longer have to compromise between comfort and moisture with Max Factor's Colour Elixir Soft Matte Lip Colour! The ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips. Formulated with lightweight waxes and oils, the lip colour leaves a moisturised feeling whilst the ultra fine pigments flex with your lips and blur any imperfections. Available in 8 stunning shades.

All day moisture and comfort. Ultra fine pigments that flex with your lips and blur imperfections. Flexible and ultra lightweight texture for bare lip sensation. Rich fine pigments provide a soft matte texture. Blurred colour, soft touch.