Not all moisture is the same! Deeply quench dry, damaged hair & help revive curls with Maui Moisture Heal & Hydrate + Shea Butter Shampoo. The ultra-nourishing formula of this shampoo for damaged curls helps hydrate, leaving curls feeling soft & touchable with a healthy-looking glow. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Ideal for curly & coily hair, this moisturizing shampoo made with 100% aloe vera as the first ingredient is suitable for daily use on curls that are balanced to coarse in texture while also being safe for use on color-treated hair. Featuring an exotic scent of fresh citrus, melon & shea butter, the rich nourishing formula of the curly hair shampoo contains creamy shea butter, rich coconut oil & macadamia oil. This deeply hydrating hair shampoo is suitable for daily use on curly and coily hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet!"HOW TO USE: Apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Shampoo is suitable for daily use on hair that is balanced to coarse in texture & safe for use on color-treated hair. VEGAN FORMULA: You can feel good knowing that this deeply hydrating shea butter shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. NOT ALL MOISTURE IS THE SAME: Creamy shea butter is whipped into this hydrating shampoo blend along with rich coconut & macadamia oils to help deeply quench & soften curls to get hair back to looking healthy. IDEAL FOR CURLS & COILS : Curly hair shampoo with scents of fresh citrus, melon & shea butter features a unique blend with aloe vera & is infused with coconut water for moisturized curls & a healthy looking glow with every use. DEEPLY HYDRATE & REVIVE CURLS: 25.4-fluid ounce bottle of Maui Moisture Heal & Hydrate + Shea Butter Shampoo with 100% aloe vera as the first ingredient quenches & nourishes dry, damaged hair for soft, touchable curls.