Every cook knows that a great stock can lift a meal from ordinary to sensational. But how many of us have time to make our own? And how many of us are tired of ruining dishes with over-salted instant stocks that promise great results, but are packed with artificial flavours and preservatives that leave a nasty aftertaste? The team at Massel is dedicated to creating delicious instant stocks and gravies. We start with great ingredients and then we make sure we tick all the boxes for healthy eating. Massel stock cubes and stock powders are vegan, gluten-free and suitable for people with Coeliac Disease. We don’t use artificial additives, preservatives or MSG. We don’t use GMO ingredients. We do use only premium ingredients like the finest vegetables, herbs, extra virgin olive oil and pure sea salt from the Great Southern Ocean. We believe good food is simple. And tasty. Really, really tasty! Great value for money and so easy to use.

INDUSTRY LEADER - Massel vegan meat style bouillons were revolutionary and they are still unrivalled in flavour. We pioneered all vegetable, gluten-free and lactose-free instant bouillons. ALL NATURAL INGREDIENTS - We don’t use GMO ingredients. We do use only premium ingredients like the finest vegetables, herbs, extra virgin olive oil and pure sea salt from the Great Southern Ocean. CONVENIENT - We believe good food should be simple and readily available. However, most instant foods are filled with artificial flavours that are harmful to your health. At Massel, we don’t use artificial additives, preservatives or MSG. HEALTHY VEGAN STOCK - Massel stock cubes and stock powders are vegan, gluten-free and suitable for people with Coeliac Disease. SENSATIONAL CHICKEN STOCK - Turn normal meals to delicious feasts with an all-natural, no-animal content bouillon powder. A stock powder that every cook should have.