Since 1937, Lundberg Family Farms has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say we're a bit unconventional. But doing things our way—sustainably at every step—allows us to make better food for your table while leaving a better world for the next generation. Grown with earth-preserving practices, our 20+ rice and quinoa varieties are cultivated to maximize the flavor of each tiny grain. Long, short, black, brown, white, red, and blended. Each variety brings something different to the table so you can get creative in the kitchen. Enjoy the whole-grain goodness of Lundberg Countrywild® Rice. This blend of whole grains finds harÂmoÂny in the flaÂvors of bold black rice, sweet red rice, and subÂtle long grain brown rice. TogethÂer, they add colÂor and comÂplexÂiÂty to your favorite recipes for rice salÂads, soups, chilis, and more. Hungry for more? Look for other great-tasting side dishes, entrees, snacks, and packaged rice and quinoa varieties from Lundberg Family Farms. Good from the grain up!CULTIVATING A FAMILY TRADITION: For over four generations, the Lundberg family has produced high-quality organic rice products. Our mission is to honor our family farming legacy by nourishing, conserving, & innovating for a healthier world. LEAVE THE LAND BETTER THAN YOU FOUND IT: There’s more to food than flavor. Our focus on organic, non-GMO & diverse grains helps create a food system that doesn't drain our earth’s resources, & that puts meals on your table of the highest quality. GOOD FROM THE GRAIN UP: This product is Non-GMO Project Verified, gluten-free, 100% whole grain, vegan, & Kosher. At Lundberg Family Farms, we strive to make every bite of our grains as healthful as they are delicious. THOUGHTFULLY CRAFTED: This outstanding blend has plenty of fragrance, color, & flavor with an attractive separateness of grain. Serve over a bed of lettuce & garnish with peppers and olives to concoct a delicious Countrywild rice salad. COLORFUL & COMPLEX: This blend of whole grains finds harÂmoÂny in the flaÂvors of bold black rice, sweet red rice, & subÂtle long grain brown rice. Adds colÂor & comÂplexÂiÂty to your favorite recipes for rice salÂads, soups, chilis, & more.