CONTAINS DEAD SEA SALT: Dead Sea salt is the world's most potent salt. People have been traveling to the Dead Sea for thousands of years to swim in its nutrient rich waters. Dead Sea salt contains dozens of minerals that have been proven to be incredibly beneficial in oral care. CERTIFIED NON-TOXIC, SLS FREE, PRESERVATIVE FREE:. Our toothpaste does not contain any SLS, preservatives, or other cytotoxic ingredients.. No Bleach or Harsh Chemicals, Certified Non-Toxic, SLS Free, Vegan, Preservative Free, Sugar Free, Dentist Formulated & Recommended, Naturally Derived Ingredients. DENTIST FORMULATED TOOTHPASTE: Each ingredient was selected for its benefits and purity by periodontal and cosmetic professionals who have treated thousands of patients and kids from all over the globe. Lumineux has combined ancient homeopathic ingredients with new age evidence based elements. STRAWBERRY YUMMINESS: Our Kid tested and approved toothpaste has a lightly sweet and fruity flavor that makes it easy to implement a good brushing routine. SLS free, Sulfate Free, Fluoride Free, Dye Free, Preservative Free, Triclosan Free, and Certified Non-Toxic. FORUMALTED SAFE FOR KIDS: Our Kids Toothpaste uses our same Safe, Non Toxic Formula, with a great Strawberry Flavor Kids Love! Using naturally derived ingredients that are FREE of alcohol, dyes, preservatives and are Non Toxic and Non GMO. This natural + xylitol formula is safe for the entire family, because it’s free from drugs and harmful chemicals.