BALANCING THE NATURAL ORAL MICROBIOME: 98% of the bacteria in your mouth is good bacteria! Our philosophy is to maintain a balanced ecosystem in the mouth by neutralizing the toxins of bacteria, while protecting good bacteria. DENTIST FORMULATED & RECOMMENDED! Oral Essentials is the first mainstream dentist formulated and recommended toothpaste uses Dead Sea salt, French Essential Oils, Non-GMO Xylitol, Organic Aloe Vera, to promote fresh breath and healthy gums. Dead Sea Salt is the world's most potent salt. It contains dozens of minerals including calcium, magnesium, and potassium that have all kinds of beneficial effects on the body and it will leave your breath refreshed and moisturized. Certified Non-Toxic: Our toothpaste does not contain any SLS, preservatives, or other cytotoxic ingredients. Instead we use pure and unrefined ingredients such as Dead Sea Salt, Organic Aloe Vera Juice, French Essential Oils, and Non-GMO Xylitol. Freshens Breath Without Harsh Chemicals, Certified Non-Toxic, SLS Free, Fluoride Free, Sulfate Free, Vegan, No Artificial Color or Flavors, Preservative Free, Sugar Free, Dentist Formulated & Recommended, Naturally Derived Ingredients.