AWARD WINNING, AUSTRALIAN DESIGN TO HELP YOUR BABY SLEEP IN THEIR NATURAL ARMS UP POSITION FOR SELF and SOOTHING: The unique ARMS UP design of the award winning SWADDLE UP, allows your baby to sleep in their natural arms up sleep position. This allows them to safely move their hands to their mouth for true Self and Soothing When babies can self and soothe, it helps them to self settle which can mean longer sleep for the whole family. Our specially woven, 360 degree stretch fabric provides subtle sensory feedback to your baby like a gentle hug for calming comfort. Customer Research shows that using a Swaddle Up almost doubles baby's sleep time. See more