Natural Sleep Position

The Swaddle UP helps babies assume their natural position for sleeping. Both pre and post birth babies sleep with their arms by their head. The Arms UP design is based on research into the way babies sleep and develop in the womb.

Safe Sleeping

The Swaddle UP prevents the need for excess or loose fabric which can become a suffocation hazard, and the single layer of breathable fabric reduces the risk of overheating. The Swaddle UP is also the only swaddle that lets babies sleep safely on their back due to the Arms UP position.

Hip Healthy

The Swaddle UP is recognised by the International Hip Dysplasia Institute (IHD1) as swaddling babies tightly around the hips and legs is not recommended. The Swaddle UP is designed to give your baby room to move their hips and legs freely.

Self Soothing

Babies self soothe by touching their faces and sucking on their hands. This reflex is present in all infants from birth and has a known calming effect. The swaddle UP gives your baby access to their hands so they can self soothe themselves to sleep.

Startle Reflex

Studies show swaddled babies sleep better and longer. This is believed to be because swaddling calms the startle reflex. Swaddle UP contains your baby’s startle reflex with gentle all-over pressure.

Size Guide

Use our handy size guide to ensure the very best fit for your little one.

For best fit result please select size according to your child's weight, not their height or age.