• 93% Naturally Derived
• Body and Strength for Fine Hair & Acts of Love for Our Planet
• Yes Organic Coconut Oil
• Yes Natural Coconut Water
• Yes Ethically Sourced Mimosa
• Yes Safe for Colored Hair
• Yes Cruelty-Free
• Yes Vegan
• Yes with Plant Based Cleanser
• Yes Formulated without Phthalates
• No Sulfate Cleansers
• No Silicones
• No Parabens
• No Dyes
• No Guilt
• Cruelty-Free

What does 93% naturally derived mean?

We consider an ingredient naturally derived if its unchanged from nature or has a natural source and undergone some processing, but keeps more than 50% of its original structure. 93% of our formula, including water, is made up of naturally derived content!

Beauty

Build bounce into your hair. This shampoo, infused with organic Coconut Water, lightly moisturizes and leaves your hair strong and volumized. Show off lush, bountiful tresses with an energizing burst of delicate Mimosa Flower.

Planet

Our goal is a carbon footprint so small, it's like we weren't even here. We've started our journey by loading our products with goodness and packaging it in recycled bottles. Our fast rinse conditioner technology saves you from tangles and can help you save water. Our delicate scents are infused with natural and ethically sourced oils and extracts.

We are committed to acts of love that make you and our planet a little more beautiful, everyday.