Lockhart's Water Based Paradox Pomade is a firm holding water based pomade that has all day hold, high shine, and a fresh, complex fragrance some of you may already know and love called "Aqua Di Goon.” Paradox is a new take on the traditional water based pomade. It’s not orthodox, nor is it “unorthodox” it’s a paradox. Through several experiments over the past couple of years we have fine tuned the formula with a blend of natural ingredients and co-polymers to create a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. The natural ingredients provide the hair with the nutrients needed to keep your hair strong and hydrated, instead of dry and brittle like other products currently available. Long story short, you’re going to get all the benefits of a traditional pomade with the convenience of a modern water based pomade.

WHERE ITS MADE: Made in the USA at our own Apothecary in Perry, MI. Lockhart's is a family-run business who love making great styling product for all hair types. PRO TIP: Apply Lockhart's Water Based Paradox Pomade to slightly damp hair. Use small amounts of product at a time until the desired hold is achieved. WHAT IT SMELLS LIKE: Paradox features top notes of jasmine, rosemary, and ozone; mid notes of marine; and base notes of cedar, patchouli, and rock rose. WHAT IT DOES: Creates a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. WHO ITS FOR: Guys wanting a a firm holding water-based pomade that has all day hold, high shine, and a fresh, complex fragrance.

GTIN: 860100001518. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Brand: Lockhart's Authentic Grooming Co. LLC. Item Form: Cream. Liquid Volume: 3.7 Fluid Ounces. Scent: Fresh,Natural. Hair Type: All. : B07HF4MGSS. Manufacturer: LOCKHARTS. UPC: 860100001518. Product Dimensions: 3 x 3 x 3 inches; 5.61 Ounces.