The jojoba we use in our Simply Pure formula is from a reputable grower with strict quality standards that match the strict Bliss Kiss quality standards.

Some jojoba farms use pesticides and other chemicals in growing the jojoba plants, which can leave residual chemicals during the extraction process that would be absorbed into your skin, reaching your bloodstream and the rest of your body.

The way jojoba is extracted can also affect the quality of the jojoba. The highest quality jojoba is extracted through a cold-press process that slowly applies heavy pressure to crush and press the jojoba seeds (instead of a chemical extraction process that requires extra processing and can leave trace amounts of chemical solvents in the oil).

The result of the cold-press process is the gorgeous wax ester (which is like a liquid wax) that is what gives Simply Pure its “liquid gold” color.