Idan Oil
Idan is the Yoruba word for magic, and that's exactly how LIHA Beauty sees this hero product. Founders Abi and Liha loved the idea of creating a do-it-all product utilising coconut oil and its versatile properties. For former athlete Abi, it was about creating a product she could use head-to-toe post-workout; something luxe, yet subtle.
Even if you're a lover of BHAs and AHAs, oils can still prove to be a handy addition to your routine. For those looking to see improvement in skin texture and appearance by incorporating actives into their routine, oils can be a great way to soothe skin in between 'active' days. Also, oils are brilliant for applying last, to 'seal' in the previous products, ensuring that your skin gains their full benefits. More recently, with so much talk of 'damaged skin barriers', oils have become a godsend for any self-inflicted issues, and are finally being acknowledged as a valid treatment for oily, spot-prone skin.
For Abi and Liha, creating Idan Oil was also about taking the opportunity to showcase a flower rich in history, as well as fragrance. Tuberose has traditionally been used in many legendary perfumes, including the iconic Chanel No.5, and they wanted to embrace that luxury.
How to use it Hair, body, face and nails – use your Idan Oil everywhere and feel free to mix it into your favourite hair conditioners or body lotions. If you really want to enjoy your Idan Oil post-bath or shower, bring it into the water with you and watch it slowly melt. By the time you step out, the oil will be liquid and warm, ready for massaging into your damp skin, anywhere you like.