Renowned makeup artist, Laura Geller, created a modern makeup brand that empowers, delights and brings out the best in women’s beauty, through delicious textures, amazing colors and the most innovative formulas. “Think of this waterproof primer like an insurance policy for any eye look.”. Apply to clean, dry lids to correct discoloration, can be used for dark under eye circles as well. Your secret to long-lasting eye makeup! This waterproof eye primer enhances the vibrancy and longevity of your shadow, while preventing creg. Comfortable and lightweight. Accommodates Buff Beige/Natural Ivory skin tones.