USAGE - Cleanse your hair with this shampoo 2-3 times prior to any salon service. Hair without any treatments may need to be shampooed up to 5 times. Quick Tip: Leave on virgin hair for 5 minutes to roughen cuticle for maximum keratin results. INFUSED WITH KERATIN - Gentle and mild to use directly on the scalp and it will not strip away natural oils from the scalp. REMOVES BUILDUP & RESIDUE - Our gentle Clarifying Shampoo removes buildup, leaving hair clean and soft in preparation for the keratin treatment. CONDITIONING INGREDIENT - Our Clarifying Shampoo is infused with hydrolyzed keratin and Cocamide Oil. Cocamide Oil coats the scalp to protect it from irritation during the treatment process. KERATIN TREATMENT ESSENTIAL - With a low ph of 5 it is our clarifying shampoo that gently opens up the cuticle allowing the keratin treatment to absorb completely into the hair shaft.