La Riche New La Riche Directions Semi-Permanent Hair Colour, 88 ml, Deep Purple INGREDIENTS Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Hc Blue No.15, Basic Red 51.

High quality pigments and ideal durability. For the colour to appear as it appears on the card, it is important to start with a very light or bleached base colour, the dye has no lightening power. Light hair dye colours.