La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 46 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 100ml of Directions Hair Dye per pot. Tamper proof lid. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist. INGREDIENTS Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4, Basic Yellow 40, Hc Yellow 2 , Ci42090.

No ammonia, peroxide or PPD. 100% vegan and cruelty-free. All 46 of the La Riche Directions dyes are mind-blowing mixable colours. From bold and creative to dark and edgy.