More volume. More care. No compromise. Finally a mascara formulated with 99% natural origin ingredients* and lash-caring benefits that does not compromise on your desired volumizing mascara results and all day wear. L’Oreal Paris introduces our first ever balm-in-mascara, Voluminous Noir Balm. This breakthrough vegan formula* mascara delivers bold clean volume, length and definition creating up to 7x fuller lashes. This washable mascara lasts all day and is clump, flake and smudge resistant. Noir Balm’s new flexible elastomer brush captures and coats all lashes from root to tip in a caring formula infused with ingredients to condition lashes. The 99% natural origin formula is allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. *We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 1%

L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color. Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighters, brow pencils, eyeshadow palettes, lipsticks and much more. Create Your Perfect Eye Makeup Look: Our collection helps you achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color. Caring Formula: This conditioning ‘balm-in-mascara’ is made with 97 percent natural origin ingredients and features a flexible brush that lengthens and defines lashes; Free from parabens and mineral oil, suitable for sensitive eyes. Washable Volumizing Mascara: Instantly create bold clean volume with this buildable formula that volumizes, lifts, lengthens and separates lashes creating up to 7x fuller lashes; Flake, clump and smudge resistant.