L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color 5CG Iced Golden Brown Pack of 1 Hair Dye

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color 5CG Iced Golden Brown Pack of 1 Hair Dye

Regular Price: US$39.99

Special Price US$29.99

Availability: In stock

Supplier: L Or al Paris

Category: Beauty & Personal Care Hair Care Hair Colour Hair Color

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US$59.98

Why You'll Love It

Fade-defying color and shine.
Luminous results.
Lasts up to 8 weeks.

Our Gold Standard: Luminous, Fade-Defying Color

Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair.

The inspiration for the new collection of shades from Superior Preference: Paris Couture. Inspired by the 'City of Light' itself. Get chic, elegant, and sophisticated color. World-renowned colorist Christophe Robin infused subtle tones and reflects into classic colors to create four exclusive new salon-quality shades.

Remember these tips from L'Oreal's expert colorists when applying Superior Preference at home.

Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
Before applying, do a skin allergy test to see if a reaction occurs.
Do a strand test by applying color to a small section of hair before covering your whole head.
Never leave the applicator tip unopened after mixing – the container may burst.
Do not save any unused mixture; the container may burst.
Rinse your hair in cold water after coloring to keep color from running.
Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Choose the Superior Preference Shade That's Right for You

Choosing the right hair color can be a daunting task, but we've laid out the basics.

Hair Color by the Numbers:

Hair color ranges from black (level 1) to lightest blonde (level 10). The further you move away from your natural color, the more dramatic your results. That means your roots will be noticeable sooner. For more time between colorings, stay 2 levels lighter or darker than your natural color.

Hair Color by Tone:

Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades. Shades with "neutral" in their name allow your natural color to show through the result and provide the best gray coverage.

Treat Yourself to Superior Hair Color

Superior Preference has been voted #1 home hair color by Allure readers, but what exactly is it that makes it the gold standard of hair colorRead on to find out.

You don't have to hit the salon to get silky, brilliant color from roots to ends. Superior Preference hair color is translucent, meaning it's able to reflect lots of light and maintain a healthy appearance.

Whether you're looking for gray coverage, new growth touch up, or an all-over refresh, Superior Preference has ageless has the no-fuss application process and stunning results you''re seeking.

Forty-seven rich hues, ranging from lustrous blonde to fiery auburn to smoldering ebony, make it easier than ever to find your match. Feeling boldExperimenting with colors from the Preference line is a great way to express different facets of your personality—and it can help you settle on your all-time favorite shade.

Step-by-Step Guide for Applying Superior Preference at Home

Part 1: Mix

Step 1. Put on premium colorist gloves and twist off the tip of the Color Optimizing Creme 1 applicator cap, then remove cap from bottle.

Step 2. Pour entire contents of Color Gel 2 bottle into Color Optimizing Creme 1 applicator bottle and replace cap securely.

Step 3. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended.

Part 2: Apply

Step 1. Use the applicator to squeeze mixture onto hair. For hair with resistant gray, apply to gray areas first.

Step 2. Work gently through hair as you would a shampoo.

Step 3. Use enough mixture to saturate your hair; then loosely pile your hair on top of your head. Short hair does not require using all of the mixture.

Step 4. If any mixture gets on your skin, wipe it off with a damp towel.

Part 3: Time

For hair with little or no gray, leave color on for 25 minutes. For gray hair, leave on for an additional 10 minutes.

Part 4: Rinse

When time is up, add a small amount of water to hair and work into a lather. Then, rinse with water until water runs clear. If mixture gets into your eyes, rinse immediately with lukewarm water.

Part 5: Condition

Apply enough Care Suprême Color-Saving Conditioner (3) to thoroughly saturate your hair. Massage through hair. Leave on for 2 minutes. Rinse with water until water runs clear. Style as usual.

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics. Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black. Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine.

GTIN: 071249241004. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Gel,Serum. Brand: L’Oréal Paris. Product Benefits: Hair Coloring. Package Information: Box. Color: 5CG Iced Golden Brown. : B00B1DR0N0. Manufacturer: L'Oreal Paris. Material Feature: Compostable Warning. UPC: 071249241004. Item model number: L'O-5440. Product Dimensions: 2.27 x 3.5 x 6.25 inches; 0.35 Ounces. Is Discontinued By Manufacturer: No.