L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 'You're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. INGREDIENTS 1055804 - Colourant Gel, Aqua Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol , Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, m-Aminophenol, p-Aminophenol, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Ammonium Acetate, 2-Methylresorcinol, Pentasodium Pentetate, Linalool, p-Phenylenediamine, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum Fragrance, F.I.L C32837 1, 178914 - Developer Creme , Aqua Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169 25, 1087166 E - High Shine Conditioner, Aqua Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum Fragrance, F.I.L. C159572 2, 1166540 - Colour Extender , Aqua Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, 4-Amino-3-Nitrophenol, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Stearyl Alcohol, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Myristyl Alcohol, Geraniol, Basic Brown 17, Basic Yellow 87, Cetyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum Fragrance, F.I.L C178464 1, Please check back of pack for up to date ingredients DIRECTIONS BEFORE YOU START REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 1.PREPARATION POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 2.APPLICATION BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. OPTION 1 – FULL HEAD – FOR HAIR THAT HASN'T BEEN COLOURED IN THE PAST 3 MONTHS. 1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. 2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. 1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON. 3.RINSE AND NOURISH 3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR. 4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK. SAFETY WARNING For external use only. See more

Contents: 1x L'Oréal Paris Preference permanent hair colour in 5.3 Virginia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves. Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E. Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results. Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves.