L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 'You're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. Packaging may vary INGREDIENTS 1242512 - Colourant Gel: Oleic Acid, Aqua Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, 2-Amino-3-Hydroxypyridine, m-Aminophenol, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum Fragrance. (F.I.L. C234464 1) 1171216 - Developer Cream: Aqua Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202319 2) 1217043 A- Shine Protect Conditioner: Aqua Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum Fragrance. (F.I.L. C232981 1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil Sunflower Seed Oil, Parfum Fragrance, Cocos Nucifera Oil Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136 1) Please see back of pack for the latest ingredients list DIRECTIONS Please follow the instruction leaflet See moreContents: 1x L'Oréal Paris Preference permanent hair colour in 11.21 Moscow, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves. Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner. Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results. Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves.