Infallible Le Rouge Persistent Plum Take your lips to the next level with Infallible® Le Rouge. This revolutionary and innovative formula delivers bold, luscious color that lasts all day long, making it the ultimate beauty indulgence. Infallible® Le Rouge Lipcolour offers up to 10 hours of vivid, hi-definition colour and shine, while hydrating Vitamin E keeps your lips moist and comfortable. Discover the truest color payoff in a creamy, conditioning base. HOW-TO’S THE GOLD STANDARD Look like a million with golden eyes that shimmer.STEP 1 To diffuse flaws and boost all-over radiance, smooth a few drops of Magic Lumi Light Infusing Primer over your face. If you wear foundation, follow with Magic Smooth™ Soufflé to create a flawless, even-toned finish.STEP 2 Next, for a light flush of color, apply Magic Smooth Soufflé Blush in Plume to the apples of your cheeks, blending outward.STEP 3 When you’re ready to light up your lids, apply Infallible® 24 HR Eye Shadow in Eternal Sunshine all over the lid blending up to the brow bone. The velvety texture will glide on effortlessly, revealing a sparkling gold tone.STEP 4 Next, apply Infallible® 24 HR Eye Shadow in Bronzed Taupe to the outer corners of your lid and blend well. This dark shimmer will add dimension and intrigue.STEP 5 To define your eyes, draw a line using Extra-Intense™ Liquid Pencil Eyeliner in Black along the upper and lower lash. Then, apply a coat of Voluminous® False Fiber Lashes™.STEP 6 Finish the look with a subdued berry lip color like Infallible® Le Rouge in Beyond Blushing . This hint of sweetness will complement—not compete with—the brilliance of your golden eyes. STOP POUTING How to de-emphasize full lipsFed up with full lips? To create the look of smaller lips, here are a few basic tricks:STEP 1: START WITH FOUNDATION Give lips a matte finish and take the color down a notch by using a light foundation and powder. This gives you the proper canvas to start creating a smaller lip look.STEP 2: LINE ON THE INSIDE Apply lip liner just inside your natural lip line. This contours your lips into a slightly smaller shape and gives you a guideline to fill in with lipstick while helping it stay in place.STEP 3: GO FOR MATTE Glosses, frosts, and shimmers reflect light, which can make lips look fuller. Instead, choose a subtle matte color like soft pink or nude that works with your complexion so your pout doesn’t stand out. LIP SERVICE How to keep lips soft, healthy and supple.The key to a million-dollar smile starts with soft, sexy, healthy lips. To bring out the best in your lips, follow these simple tips.GET GOOD HYDRATION We all know water is the key to great skin. Dry lips are typically caused by dehydration. Steer clear of caffeine and alcohol and opt for water instead to make lips healthy from the inside out.TRY LIGHT EXFOLIATION Shed a bit of dry skin with a light exfoliation. All you need is an extra toothbrush and a rich balm or petroleum jelly. Gently move the brush in circles to remove any excess dryness to make lips their very softest.STOP SMOKING NOW As if you didn’t already have a thousand reasons to quit, here’s one more. Smoking kills healthy skin cells, making your lips appear dull and dry, all while causing fine lines around your mouth—and there’s nothing sexy about that.ARTICLES A LONG-LASTING LOOK Makeup tips for a flawless face that lasts all dayNo one wants a makeup meltdown. To keep your face looking fresh and at its best, there are a few simple rules to follow.BUILD A STRONG FOUNDATION If your look is flawless in the morning but faltering by the afternoon, you need to rethink your foundation. Minimize fading and shine by choosing makeup designed to last all day. Infallible® Make-up was created to combat makeup meltdown by absorbing oil and putting an end to rub-off.SHOW YOUR TRUE POWDER Using a pressed powder is the perfect way to set your makeup, and it’s convenient for on-the-go touch-ups. True Match™ Pressed Powder blends with your skin for a flawless finish. Use it over foundation, alone or as needed. The oil-free formula keeps shine away while giving you the coverage you need.BE TOUGH AS NAILS The key to extending your manicure is all in the top coat. Not only does it add serious shine, but it also actually creates a barrier to protect your polish.SEAL YOUR LIPS For color that stays true, use long-wearing Infallible® Lipcolor. The coverage lasts up to 16 hours so you’ll have luscious, kissable lips from morning till night. SHADES JUST FOR YOU Discover the shades that complement your unique lookFAIR SKIN Lighter colors generally work better on fair skin. Earthy tones or pastels flatter, and mascara should usually be kept to brown or black/brown. Choose light lipstick and peach for your cheeks. Fair-skinned women can also benefit from more daring bursts of color like thin, dark liner around the eyes, but keep everything else neutral to make them pop. A bright lip looks stunning against a clean, pale face.MEDIUM SKIN This skin tone allows for a lot of color variety. You can easily wear rich shades and deep earth tones or colors such as hunter green and plum to accentuate your eyes. Coral shades look best on cheeks and bronzing powder can enhance your natural tone. Medium skin tones have a versatile lip palette, so color can range from sheer pink by day to deep red by night.DARK SKIN Dark skin tones allow you to opt for one of two extremes: dark and deep or light and shimmery. Neutral shades, dark purple, and dark blue are ideal for highlighting eyes. Metallic shades in silver, copper, and even gold, although very different from darker colors, work to make your eyes the focus of your face. Cheek tones should be kept close to your natural tone. Dark lip colors such as berries, caramels, and reds work well for this skin tone.OLIVE SKIN Neutral shades and dark purples and greens work well to outline your eyes because although your skin may be light, it offers the warmth these colors require. Cheeks should be highlighted with bronzing powder, burgundy, or plum blush. Similar colors like berries, plums, and neutrals also bring out your lips. True reds should be avoided as they often clash with an olive skin tone. INNOVATIONS & INGREDIENTS INGREDIENTS G848611 INGREDIENTS/INGRÉDIENTS: ISOHEXADECANE • OCTYLDODECYL NEOPENTANOATE • TRIMETHYLSILOXYPHENYL DIMETHICONE • ISODODECANE • POLYETHYLENE • HYDROGENATED STYRENE/METHYL STYRENE/INDENE COPOLYMER • VP/HEXADECENE COPOLYMER • ACRYLIC ACID/ISOBUTYL ACRYLATE/ISOBORNYL ACRYLATE COPOLYMER • OZOKERITE • SYNTHETIC FLUORPHLOGOPITE • VP/EICOSENE COPOLYMER • ALUMINA • CALCIUM ALUMINUM BOROSILICATE • TOCOPHERYL ACETATE • SILICA • HYDROXYPALMITOYL SPHINGANINE • PENTAERYTHRITYLTETRA-DI-T BUTYLHYDROXYHYDROCINNAMATE • CALCIUM SODIUM BOROSILICATE • TIN OXIDE [MAY CONTAIN / PEUT CONTENIR : CI 77891/ TITANIUM DIOXIDE • MICA • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 15850 / RED 7 • CI 45410 / RED 28 LAKE • CI 15985 / YELLOW 6 LAKE • CI 45380 / RED 22 LAKE • CI 19140 / YELLOW 5 LAKE • CI 42090 / BLUE 1 LAKE • CI 75470 / CARMINE] FIL D43028/3 PATENTS: US 5,665,778, AND US PATS. PENDINGInfallible Le Rouge Persistent Plum. Infallible Le Rouge Persistent Plum. Infallible Le Rouge Persistent Plum.GTIN: 071249168608. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Color: Mesmerizing Merlot. Brand: L’Oréal Paris. Coverage: Medium. Finish Type: Natural. Item Form: Stick. : B0047ELSK6. Manufacturer: L'Oreal Paris. UPC: 071249168608. Item model number: FPS-173029. Product Dimensions: 0.05 x 0.05 x 0.19 inches; 0.42 Ounces. Is Discontinued By Manufacturer: Yes.