L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) Pack of 1 Hair Dye 1 Count (Pack of 1) BLACKS & BROWNS B61 Downtown Brown (Hi-Lift Cool Brown)

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) Pack of 1 Hair Dye 1 Count (Pack of 1) BLACKS & BROWNS B61 Downtown Brown (Hi-Lift Cool Brown)

Regular Price: US$39.99

Special Price US$29.99

Availability: In stock

Supplier: L Or al Paris

Category: Beauty & Personal Care Hair Care Hair Colour Hair Color

Qty:

Why You'll Love It

Multi-faceted shimmering color.
Intensified, brilliant results with 3X the highlights.
Revolutionary Power Shimmer Conditioner hydrates and conditions.
Power shades are infused with an extra shot of pure dyes for beyond bold color.
Absolute Platinum lightens up to 7 levels without a drop of ammonia.

L'Oreal Paris Feria Hair Color

Live in Color

Féria is for the bold. The colorful. The trendsetters. Multi-faceted, shimmering all-over color delivers brilliant results with 3X the highlights. Inspired by the runway, Féria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

With Ferias, what you see is the shimmer. Multi-faceted, shimmering color with 3x highlights delivers intensified, brilliant results.

Find Your Feria from Over 30 Shimmering Shades

Choosing the right hair color can be a daunting task, but we've laid out the basics.

Hair Color by the Numbers:

Hair color ranges from black (level 1) to lightest blonde (level 11). The further you move away from your natural color, the more dramatic your results. We recommend staying within 2-3 shades of your natural color for best coloring results. Remember that hair color cannot lighten pre-colored hair.

Hair Color by Tone:

Tone is measured in warm, cool and neutral. If you want to add warmth to your hair, go with golden, chestnut or bronze tones. Or, keep it cool with icy, ashy or smoky shades.

Use our shade selector chart to the left to see the full range of shades and find the one that's right for you.

Expert Application Tips from L'Oreal Colorists

Before applying, do a skin allergy test to see if a reaction occurs
Do a strand test by applying color to a small section of hair before covering your whole head.
Always apply color to dry, detangled and unwashed hair. The natural oils in your scalp act as a protective layer when applying color.
If you have thick or long hair, use two boxes.
Apply a small amount of Shimmer Booster Conditioner to hairline, ears and back of neck to prevent possible staining of skin.
Rinse your hair in cold water after coloring to keep color from running.
Do not shampoo your hair until 24 hours after coloring to maintain color vibrancy.
After coloring, skip clarifying shampoos and hot oil treatments. These products can strip or fade hair color.

Step-by-Step Guide for Applying Feria at Home

Mix:

Step 1. Be sure hair is dry, unshampooed and detangled. Put on colorist gloves. Drape towel over shoulders to protect clothing.

Step 2. Twist off tip from the Shimmering Conditioning Developer Crème Bottle (2). Then, remove applicator cap from bottle completely.

Step 3. Pour all of the Shimmering Conditioning Color Gel (1) into Shimmering Conditioning Developer Crème Bottle (2).

Step 4. Open Aromatic Shimmer Serum (ampoule labeled (3)) and pour contents into bottle (2).

Step 5. Replace applicator cap securely on Shimmering Conditioning Developer Crème Bottle (2).

Step 6. Place your gloved finger over open tip. Point away from your face and shake well until contents are thoroughly mixed.

Apply:

Step 1. Immediately after mixing, squeeze color from bottle (2) onto dry, unwashed hair beginning in front. Work mixture gently through hair, from roots to ends.

Step 2. Use as little or as much mixture as needed to saturate hair completely. Refer to lines on bottle (2) label as a guide.

Step 3. Pile longer hair loosely on top of head, securing with a plastic clip if necessary.

Time:

Féria develops in 25 minutes. Don't skimp on processing time! If you rinse your color before it has enough time to develop, it won't reach its most-gorgeous potential.

Rinse:

When time is up, keeping gloves on, add a little cool water to hair and gently work into a lather. Rinse thoroughly until water runs clear. Squeeze excess water from hair.

Deep Condition, Shimmer and Shine:

Apply the Shimmer Boost Conditioner (4) to hair. Work through and let penetrate for two minutes. Rinse thoroughly with cool water until water runs clear. No need to shampoo.

Explore the Féria Collection. Find the Color Uniquely Yours


Power Violet Féria Power Violet is multi-faceted, shimmering color. This Féria has an extra shot of pure dyes for violet that's beyond vivid. Live in violet. Live in Féria.	Power Copper Féria Power Copper is multi-faceted, shimmering color. This Féria has an extra shot of pure dyed for copper that's fearless, beyond bold. Live in copper. Live in Féria.	Power Red Stand out from the crowd with show-stopping Féria Power Reds. This Féria has an extra shot of pure dyes. With Color Booster technology for color beyond bold. Live in red.	Absolute Platinum White this pure must be Féria Absolute Platinum. An Extreme Lightening System that lightens up to 7 levels without ammonia for white hot results. With tinted conditioner to neutralize brassiness.

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics. Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required. Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads.

GTIN: 071249218631 875592372329. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Gel. Brand: L’Oréal Paris. Product Benefits: Hair Coloring. Package Information: Packet. Color: B61 Downtown Brown. International Shipping: This item is not eligible for international shipping. Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. Country of Origin: USA. : B000KOU7FE. Manufacturer: L'Oreal Paris. Material Feature: Compostable Warning. UPC: 071249218631 875592372329. Batteries: 55 12V batteries required. Item model number: CTX. Product Dimensions: 6.6 x 3.5 x 2.7 inches; 5.29 Ounces. Is Discontinued By Manufacturer: No.