With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color. L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color. Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers. Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum and Power Shimmer Conditioner. Multi-Faceted Permanent Hair Color: This shimmering mauve pink color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists.GTIN: 071249359877. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Cream. Brand: L’Oréal Paris. Product Benefits: Nourishing. Package Information: Tube. Color: 721 Dusty Mauve. : B0751ML12H. Manufacturer: L'Oreal Paris. UPC: 071249359877. Item model number: 071249359877. Product Dimensions: 2.75 x 3.5 x 6.5 inches; 7.04 Ounces.