With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. BRAND STORY By L'Oreal Paris

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics. Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required. Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads.

GTIN: 071249039625 701705981082. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Item Form: Cream. Brand: L’Oréal Paris. Product Benefits: With Feria, what you see is the shimmer. Package Information: Box. Color: 50 Havana Brown. Country of Origin: USA. : B004INARDU. Manufacturer: L'Oreal Paris. Material Feature: Compostable Warning. UPC: 071249039625 701705981082. Item model number: 071249039625. Product Dimensions: 2.8 x 3.6 x 6.6 inches; 5.29 Ounces. Is Discontinued By Manufacturer: No.