Preference Vivid Hair Colour Intense Colour for an Individual Look
From Vivid Violet to Cherry Red, Smokey Silver and radiant Rose Gold - L'Oréal Paris Colorista has had a makeover and is now L'Oréal Paris Preference Vivids: 14 shimmering shades of high-intensity, bold colour that hold for up to 8 weeks*. Preference Vivids combine our loved Preference Liquid Gel technology with dyes individually selected by our colour experts for up to 3X shinier hair and luminous colour you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST
