L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic 'You're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. INGREDIENTS 1055786 - Colourant Gel: Aqua Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Ammonium Hydroxide, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl BIS(N-Hydroxyethyl-p-Phenylenediamine) HCL, Eugenol, Ammonium Acetate, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, p-Phenylenediamine, Resorcinol, Citronellol, Erythorbic Acid, Parfum Fragrance, F.I.L C32834 1, 178914 - Developer Creme: Aqua Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169 25, 1087166 E - High Shine Conditioner: Aqua Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil Camelina Sativa Seed Oil, Linalool , Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum Fragrance, F.I.L. C159572 2, 1166538 - Colour Extender: Aqua Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Stearyl Alcohol, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Myristyl Alcohol, Geraniol, Cetyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum Fragrance, F.I.L C178462 1, Please check back of pack for up to date ingredients DIRECTIONS STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly. SAFETY WARNING For external use only. See more

Contents: 1x L'Oréal Paris Preference permanent hair colour in 10.1 Helsinki, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves. Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones. Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results. Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves.